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COSMETIC procedures that reduce lines and wrinkles on your face are so last year.

Women desperate to slow down the ageing process are now splashing out more than $3000 on jabs that claim to make their vaginas look more youthful.

Dubbed “labia puffing”, the non-surgical treatment involves injecting their own fat or dermal fillers into the labia majora to boost volume, add elasticity and remove creases.

The procedure takes 30 minutes and apparently the recovery time is minimal.

Jennifer Walden, a beauty plastic surgeon, says the vagina “loses volume and fullness with age as well as laxity of the skin”.

She told Daily Star Online: “Plumping the labia majora gives it a more youthful appearance”.

“The benefit of labia puffing is that it uses you own fat from another area of your body to add volume back to an area that deflates with time.

“This makes it look great as it immediately refills it to an appearance similar to what it may have looked like prior to child-bearing and/or menopause.”

Women can choose to use their own fat for the treatment — which will be sucked out of their abdomen or inner thigh via liposuction — or fillers.

The fillers contain hyaluronic acid, a moisture-boosting chemical found naturally in the deep layers of the skin, which is already used in many facial fillers.

Dr Walden said fat has a “softer, more natural appearance” and lasts longer, but some people prefer fillers because the material is “available off the shelf”.

She added that the process is “similar to getting areas on your face” injected with Botox.

Dr Walden said some of her patients have seen a boost in their sex drive following the treatment as they “feel more confident” about their privates.

Statistics from Transform Cosmetic Surgery showed a 45 per cent increase in the numbers of women inquiring about surgical procedures since 2010.

The average age of patients has dropped from 35 to 28, with more women now choosing to have surgery for aesthetic rather than medical reasons.

However, it’s worth pointing out that the labia plumps up when a woman is aroused, thanks to the rush of blood supply to the area.

Source: news.com.au

Ladies - what do you think? Is this a procedure you might consider? Let us know in the comments section below.